And remember, a great video doesn’t have to break the bank. If it is, you might need to make an educated guess and work from there.īut if you already have some past videos under your belt (as well as a video platform that gives you insight into video ROI), you can take a look at analytics for those videos to see how much you will have to invest in your video to hit your goals. It’s all about your return on investment (ROI)-even if it’s intangible. Ask yourself (and maybe a supervisor) what you can afford for this video and what funds you can allot. Unfortunately, you always have to deal with money. Get all your ideas out, and then hone it down to create a nice, tight creative brief that will give you your marching orders throughout the entire production process. To get going on a video creative brief, try getting a group together and have a brainstorming session in front of a whiteboard. You’ll also want to include what materials you already have on hand and what you might still need, and draft a rough execution plan.įinally, you’ll want to determine how this fits into your sales and marketing funnel since that will help you figure out what information needs to be included. You want to make sure you know the purpose and tone of the video and what audience you’re going for. Write yourself a video creative brief that will form the foundation of your video. Talent being busy, equipment breaking, or locations not being available can set you back, so counteract this by giving yourself some wiggle room when you’re planning! Write a Video Creative Brief For instance, if you want your final cut ready to be published on the 31st, plan to have the final version done on the 25th.Īlso, remember there are some factors that are out of your control that you may need to take into account. Give yourself some extra padding as well, just in case, there are any last-minute changes. Start with the day you want to release the video, and work backwards. Putting together a great video can be time-consuming, so having a timeline to make sure you’re on track is crucial. Vidyard Pre-Production Kit Free Storyboard and Video Brief Templates Get the Kit Map Out a Video Timeline Video Talent: Recruit actors and extras from within the company-or, if you’re envisioning a larger-scale production, spring for pro actors to help add extra polish.Video Storyboard: Draw out the script frame by frame.Video Script: Write out everything that’ll happen in the video in chronological order, as well as what people will say when.Video Budget: What can you afford for this video? If it’s for lead generation, you can get to a pretty accurate number by determining the return on investment (ROI) you’d like to get-in terms of leads or pipeline-and working back.Video Creative Brief: Fill in a template with the video’s purpose, audience, tone, budget, and materials.Video Timeline: Start with your launch day, pad a few days, and then work back.They’re on the hook for everything from telling others what part to play to scouting for and reserving locations. Make sure this person is responsible because a good video producer is essential to a good video. That’s why it’s important to nominate a video producer project, whether that’s you or someone else. Visualize Your Video With A Storyboardīefore you can start working through the steps of pre-production, you need someone to take charge of it all. Get Free Video Hosting Host, manage, and share your video content.
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