![]() ![]() Oklahoma craft brewers are particularly impressed with the results. ![]() Indeed, in just one year, craft’s share of OnCue’s beer sales jumped from 6% to 9%, Cuellar reported. OnCue has partnered in recent months with Sooner State breweries on exclusive beer collaborations as part of the chain’s emphasis on local brews, a move that resulted in a near 20% lift in microbeer sales last year, with the large majority of those sales coming from Oklahoma-brewed labels. In Oklahoma, Kim Cuellar, category manager for beer and wine at OnCue c-stores, is equally committed to craft beer. To get out in front of emerging trends, “we lean on our distributors by holding regular meetings,” he noted, “and my staff and I visit local breweries.” “We want our customers to find value in a three-minute visit,” Rhoads said of the stores’ vast selection and competitive prices. With dozens of cooler doors and beer caves devoted to craft beer, sales surged 26% in 2020, according to Don Rhoads, president and CEO of the company, which operates Washington’s Minit Mart stores. Sales of craft beer at The Convenience Group stores posted incredible growth last year, driven not only by pandemic-induced pantry loading but also due to the outlets’ locations in the Pacific Northwest-a hotbed for microbrews-and management’s commitment to the products. ![]()
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